This year’s theme celebrates the boundless imagination, joy, and nostalgia that toys have brought into our lives — from classic dolls and tin soldiers to building blocks, plush animals, and even today’s digital-era favorites. It’s a journey into a world where toys come alive, adventures never end, and every corner holds a spark of magic.

This year, we invite you to step into a world where imagination rules and toys take center stage!

Each float will feel like a page straight out of a child’s toybox — full of color, movement, and surprises. From vintage treasures to modern favorites, this year’s theme brings every generation together, sparking memories of make-believe games, treasured friendships, and the simple joy of play.

But it’s about more than just toys — it’s about the creativity, artistry, and storytelling of our parade designers, performers, and communities. Together, they will reimagine Toyland and bring it to life on the streets of our city in a way that inspires both the young and the young at heart.

So, let’s celebrate the timeless magic of play, the power of imagination, and the joy that toys — and parades — bring to us all.

It is with great excitement and childlike wonder that I present to you the 2026 Fiesta Flambeau parade theme: “Adventures in Toyland.”

Thank you and get ready to join us on this unforgettable adventure!